Refined and intuitive digital experiences guided by analytics.

Brand new internet service provider starting their brand and customer experience from scratch.

We collaborated with the internal sales team to build the brand, website, and print collateral to launch in their first market before expanding to additional markets in the region. Once the launch was complete our role focused on ongoing digital advertising efforts, ongoing development for an evolving website supporting different geographic regions and customer types, and designing complementary print materials for local media and initiatives in the community.

• UI / UX design & development
• API integration for operations software
• Automations to validate and process new customers
• Digital advertising, including Google Display, Facebook, Instagram, and Verizon Media
• Print collateral, including truck wraps, billboards, postcards and door hangers

WordPress, Sonar Operations API, Zapier, Mailchimp, Address Validation API, Twilio SMS & Live Chat, Mixpanel Analytics, Google Analytics

Cell phone carrier provider with nationwide coverage, plans with unlimited data and hotspot use, and device offerings including iPhones and the Samsung Galaxy line.

The entire digital experience and brand style guide were rebuilt for this established cellular carrier. Key aspects of the website rebuild included:

• Personalized customer funnels depending on the type of plan selected and the number of phone lines in the package
• Secure collection of payment data for automated billing
• Conversion and retargeting scripts for advertising campaigns
• Interactive coverage maps
• Retail store and authorized dealer locator

WordPress, WooCommerce, Kissmetrics, Mailchimp, Google Maps, Google Analytics

Health insurance provider covering members across the United States.

We designed a personalized dashboard to highlight each member’s plan benefits, which was then directly integrated within the individual’s online account experience. Critical requirements and considerations included:

• Scalable, responsive design with a mixture of static and variable content
• Intuitive interface to help navigate complex healthcare plan offerings
• High-level overviews that link to full resources in a secure member portal
• Content applicable to all members of the plan, including children
• Twenty-two variations in a templated format with links to existing content
• Promotional areas to highlight existing programs, such as free preventive care and healthy living reward programs
• Content designed and developed with printed exports in mind so that patients and caretakers could reference content offline and during appointments with care providers

Design system was integrated within proprietary insurance membership portal.

Organization focused on ensuring primary care is high-quality, comprehensive, and accessible. Key supporters include Premise Health, Humana, and the American Academy of Family Physicians.

We developed the website to launch the organization’s digital presence, then expanded that platform to include a comprehensive hub of resources and events.

• Developed custom WordPress theme
• Designed personalized “fill in the blank” content publishing and editing experience
• Provided quick export feature for RSVP reports
• Automated RSVP confirmation emails to attendees, with different messages for in-person versus virtual attendees
• Extensive event template system for reuse for ongoing event series
• Event stream hosting within website
• Resource search and filtering
• Animation design

WordPress, YouTube, Gravity Forms, Adobe Analytics

A coalition of corporate and higher-education institutions working through public-private partnerships to improve the lives of their local communities.

We developed a website to serve as the call to action location for other advocacy initiatives, with marketing efforts including videos featuring real members of the community, social media outreach, and billboards. All of those campaigns encouraged community members to visit this website to find their closest healthcare option.

• Developed lightweight WordPress theme
• All content and functionality provided in English and Spanish
• Database to store all applicable healthcare provider locations
• Interactive searchable map to browse location options
• Mobile-friendly experience

WordPress, Hoefler&Co Font Cloud, Google Maps, Google Analytics

Operates a portfolio of 20 properties that includes 1,100 apartments and 100,000 sq. ft. of commercial space.

Over the years this client’s properties had grown substantially, as had the range of options for renters and business operators. This project modernized the company’s website with a new design and brand standards and a range of new engaging features:

• Visual and intuitive map-based browsing of properties
• 3D virtual tours powered by Matterport
• Street View viewing within unit gallery website component
• Iconography for interface details and unit specifics
• Renter reviews embedded via BirdEye
• Email routing to specific agents based on property preferences

WordPress, Matterport, BirdEye, Google Street View, Google Maps, Mailchimp, Fathom Analytics

Real estate development and services company dedicated to the responsible use of land and walkable neighborhoods.

This refresh included both a new portfolio for the core development company and a new design for one of its latest projects: a village made for walking with trails, tree-lined streets and beautifully designed parks along with a playground, swimming pool, and athletic field among its 395 homes, with more than 57 acres of open space.

• Developed unique WordPress themes for each project
• Leveraged large format photography
• Implemented new branding and curated iconography
• Mobile-friendly image galleries for deeper exploration into projects and community features

WordPress, Content Delivery Network for photography, visual editing framework, Google Maps, Google Analytics

Retailer with clothing made in Los Angeles that offers everyday essentials with endless ways to wear, high quality fabrics, and unique textures.

This brand had experienced significant growth, and their existing Magento platform wasn’t reliable or agile enough to meet their needs. The efforts to migrate the backend of the shop to Shopify were paired with a rebrand that included the reveal of a new logo, typography, photography, and more. The new platform and shopping experience included:

• Shopify theme development and branding implementation
• SEO management, including managing redirects to the new domain that was part of the rebranding implementation
• Redesigned and simplified lookbooks to allow fullscreen photography to speak for itself
• Addition of custom monogram option for applicable products
• Custom meta fields to provide customers with extra context when necessary
• Engaging videos on product pages
• Embedded Instagram feed
• Opportunity for customers to donate to causes at checkout

Shopify, Vimeo, Instagram, Google Analytics, Stripe, Amazon Pay, Xero, TaxJar, ShippingEasy, Klaviyo Email Marketing

One of only seven authorized distributors for the United States Mint for silver, gold, platinum, and palladium. Includes operations for both wholesale and retail customers.

Phase one of this project was launching a new website for each of the wholesale and retail sides of the business. The wholesale version of the website was designed, rebuilt and launched before serving as the framework for the retail website. While there were shared resources in the back end of the website, each site was uniquely branded to help differentiate the two websites from one another. Features of these websites include:

• Message upon initial entry to website to confirm customer type (wholesale versus retail)
• Live updating market rates for various precious metal types
• In-depth pricing sheets for both purchasing and selling precious metals
• Automated processing and updating of retail price sheet based on wholesale inputs

Following those launches we were tasked with increasing the efficiency of the company’s service that allows customers to sell and ship gold, silver, and platinum scrap precious metals. We replaced the requirement for customers to make a phone call to request a shipping label with a self-service option, with critical safety mechanisms in place. The new process allowed authorized customers to:

• Log into their personal account
• Enter the applicable customer code and order number to verify the order
• Select their preferred shipping carrier based on current availability
• Submit the dimensions and weight of the package for that order
• Immediately generate a label to print, which includes a shipping speed and service based on the custom rules this platform has set

Customers are also emailed a link to their shipping label, can view their entire shipping history within their private account dashboard, and may request additional shipping supplies.

WordPress, nFusion Price Feed, Shippo API, FedEx, UPS, Brevo, Fathom Analytics